- Interesses
- Halftracks en alles wat zich rondom Tilburg heeft afgespeeld.
Voor diegene die het gisteren niet mee gekregen hebben. Ak heeft voor velen een grens overschreden met hun nieuwste (geplande) uitgave "Condemnation". We weten allemaal dat we in een grijs gebied zitten met onze hobby, maar gelukkig heeft bijna iedereen genoeg historische besef en fatsoen om de hobby voor iedereen interessant te houden. Bij AK hebben ze echter alleen dollar tekens gezien en getracht een niche aan te boren die ver over deze grens heen is gegaan. Hieronder staat hun eigen statement aangaande de hele affaire. Jamer dat ze hiermee de gehele hobby in diskrediet brengen...
At AK Interactive our intention has always been to push the boundaries of our hobby.
Yesterday we posted some content online to advertise our new book Condemnation that offended many and for that we sincerely apologise. It was not our intention to offend and we deeply regret that it had this effect.
In the morning we launched a hard-hitting advertising campaign for our new publication, which contained graphic images and phrases from historical texts that many found offensive. The content we posted portrayed human suffering in its most extreme form and was accompanied by articles from the Universal Declaration of Human Rights. This was designed to demonstrate the disconnect between the ideal of Human Rights and the lived experience of so many throughout recent history.
We kept those videos online for a period of time, during which time they were viewed several thousand times, and then removed them, advertising the book through another video that was also then taken down.
Our aim in posting this content was to generate the feelings of rage and indignation that such human tragedies generate when they first occur, and while this anger can persist, all too often these tragedies are soon forgotten and their memory disappears as if they had never happened.
That is the object of Condemnation. It is designed as a humble piece of social commentary, capturing such tragedies as the Vietnam War, the Genocide in Rwanda, the disappearance of the Aral Sea, and the ravages of drug addiction so they are not forgotten.
The concept behind Condemnation was to assemble a team of first-class modellers to capture something of these events and themes in miniature, through a series of vignettes and dioramas made with painstaking and painful realism. It is an unconventional approach to our hobby but one we believe has a valid place within it. We hope modelling can be a tool for social commentary, raising awareness and causing the audience to ask fundamental questions. We approached this difficult subject with care, taking the advice of journalists who have worked in conflict settings and with organisations who work in the field of Human Rights.
We decided upon an advertising campaign that would recreate the same feelings of disgust, horror and rejection as news of the events themselves would do. It was designed to prick our readers’ conscience, like the theme of the book itself. We knew it would be controversial, but we accept that the content shared as part of the advertising campaign was a misjudgement on our part and that we underestimated the offence it would cause.
AK Interactive is committed to Human Rights. Proceeds from Condemnation will go to a local NGO, Ethiovida, that works towards the reconstruction of Ethiopia, a country that has suffered from several decades of civil war. As a company we have supported local charities and initiatives, and during the worst months of the Covid-19 pandemic we donated several thousand euros to different organisations.
On this occasion we got it wrong and we wholeheartedly apologise for any offence caused by our advertising campaign and the images and sentiments it portrayed. We do believe modelling can act as social commentary and that the content in Condemnation is one means by which we can explore and reflect upon some of the darker sides of the human condition.
And we sincerely hope that one day the Universal Declaration of Human Rights will truly encompass all of humanity.
At AK Interactive our intention has always been to push the boundaries of our hobby.
Yesterday we posted some content online to advertise our new book Condemnation that offended many and for that we sincerely apologise. It was not our intention to offend and we deeply regret that it had this effect.
In the morning we launched a hard-hitting advertising campaign for our new publication, which contained graphic images and phrases from historical texts that many found offensive. The content we posted portrayed human suffering in its most extreme form and was accompanied by articles from the Universal Declaration of Human Rights. This was designed to demonstrate the disconnect between the ideal of Human Rights and the lived experience of so many throughout recent history.
We kept those videos online for a period of time, during which time they were viewed several thousand times, and then removed them, advertising the book through another video that was also then taken down.
Our aim in posting this content was to generate the feelings of rage and indignation that such human tragedies generate when they first occur, and while this anger can persist, all too often these tragedies are soon forgotten and their memory disappears as if they had never happened.
That is the object of Condemnation. It is designed as a humble piece of social commentary, capturing such tragedies as the Vietnam War, the Genocide in Rwanda, the disappearance of the Aral Sea, and the ravages of drug addiction so they are not forgotten.
The concept behind Condemnation was to assemble a team of first-class modellers to capture something of these events and themes in miniature, through a series of vignettes and dioramas made with painstaking and painful realism. It is an unconventional approach to our hobby but one we believe has a valid place within it. We hope modelling can be a tool for social commentary, raising awareness and causing the audience to ask fundamental questions. We approached this difficult subject with care, taking the advice of journalists who have worked in conflict settings and with organisations who work in the field of Human Rights.
We decided upon an advertising campaign that would recreate the same feelings of disgust, horror and rejection as news of the events themselves would do. It was designed to prick our readers’ conscience, like the theme of the book itself. We knew it would be controversial, but we accept that the content shared as part of the advertising campaign was a misjudgement on our part and that we underestimated the offence it would cause.
AK Interactive is committed to Human Rights. Proceeds from Condemnation will go to a local NGO, Ethiovida, that works towards the reconstruction of Ethiopia, a country that has suffered from several decades of civil war. As a company we have supported local charities and initiatives, and during the worst months of the Covid-19 pandemic we donated several thousand euros to different organisations.
On this occasion we got it wrong and we wholeheartedly apologise for any offence caused by our advertising campaign and the images and sentiments it portrayed. We do believe modelling can act as social commentary and that the content in Condemnation is one means by which we can explore and reflect upon some of the darker sides of the human condition.
And we sincerely hope that one day the Universal Declaration of Human Rights will truly encompass all of humanity.